APOP, A Place of Possibility, is a woman-owned boutique firm delivering conceptual vision, interior design and branded styling for story driven environments. We specialize in the design of hotels, restaurants, multi-unit residential, clubhouses and commercial offices. Erica Harmelin, Owner and Creative Director, established APOP in 2018 to offer a fresh, bold approach for Client looking to tell their stories through design and shape the cultural future of their spaces. The company was named to reflect our process of discovery and potential. At APOP, we strive to achieve what is possible for each of our endeavors: Our Projects. Our Clients. Our Company. Our Lives. Our designs are empathetic and unique to each setting; we do not define ourselves by one style or project journey. Our goals are to bring the visions, culture and values of our Clients to life and in turn, fulfill our purpose as artistic seekers in the world around us.
WHAT WE DO
APOP offers a number of services for a variety of project types and budgets. Our narrative process is applicable to every unique design challenge. We would love to help you tell your story through exceptional design. Our services include:
Conceptual Design + Visioning
Programming + Space planning
Brand Identity + Storytelling
Interior Architecture
Full Service Interior Design
Furniture Selection + Specification
FF+E Procurement
Construction Documentation
Styling + Staging
Prototype Design
THE TEAM
ERICA HARMELIN, NCIDQ
Owner + Creative Director
Erica holds a Master’s Degree in Interior Architecture and Design from Drexel University in Philadelphia, Pennsylvania where her passion for design was ignited. She went on to work for renowned Architecture and Design Firms contributing to successful hotel, multi-family, luxury residential and corporate office interiors over the past 24 years. Erica served as the Steering Chair on the Atlantic City/Philadelphia Network of Executive Women in Hospitality (NEWH), was inducted into the 2019 NEXT Class by the Urban Land Institute Philadelphia and has maintained her National Certification for Interior Design Qualification since 2009. Erica was prestigiously recognized as a Top 40 under 40 Honoree in 2016 by the Philadelphia Business Journal and continues supporting the Drexel Interior Design community as both a critic and Adjunct Professor.